After gathering interest from an Australian federal organization, which led Apple to issue an apology to consumers regarding the incompatibility of the new iPad with Australian 4G/LTE networks and also forced the company to refund buyers, other countries have followed and contacted Apple regarding false advertising.
Apple has, as a first step, changed the online advertising of the new iPad in Australia. The company's page now reads: "not compatible with current Australian 4G LTE networks and WiMAX networks." A user receives this warning message when trying to purchase the 4G model.
Similar complaints have been filed by ombudsmen in Norway, Sweden and Denmark with isolated incompatibility claims in the United Kingdom. In Norway, it is said that there is no existant 4G network and so Apple is emphasizing something the Norweigian consumers would never be able to use.
In these countries, the local law forces are requiring Apple to advertise their new iPad as a 3G device instead of as a 4G one as there are incompatibility issues or even non-existant networks (such as in Norway). In Australia, this change has already been applied.