According to market research firm ComScore, Amazon's Kindle Fire has reached a particularly impressive milestone when it comes to it's market share among Android tablets. Amazon's 7-inch device has captured more than half of the entire Android tablet, coming in at 54.4% total market share as of February.
These figures give the Kindle Fire a dominant lead over all other Android tablets. The device's market share has nearly doubled from the 29.4% reported by ComScore in December. This level of widespread adoption has all been reached in the six months since the device launched.
Unfortunately for Google, the most popular Android tablet doesn't make use of any Google services as Amazon has customized it beyond recognition to make better use of their suite of services while benefiting from the wide selection of Android apps already available.
According to the numbers given, other Android tablets have failed to make as much of an impact on the market. Even the most successful of the tablets utilizing Google services, the entire Galaxy Tab series by Samsung, only holds 15.4% of the market.
U.S. Market Share of Android Tablets by Unique Devices
Dec-2011, Jan-2012, Feb-2012
Source: comScore Device Essentials*
|% Share of Android Tablets|
|Amazon Kindle Fire||29.4%||41.8%||54.4%|
|Samsung Galaxy Tab Family||23.8%||19.1%||15.4%|
|Lenovo IdeaPad Tablet K1||0.7%||0.9%||1.2%|
|Sony Tablet S||0.9%||0.8%||0.7%|