Amazon announced on Thursday (May 10th) that the Kindle lending program now has the full Harry Potter series available. Amazon said the main purpose of the deal is to expand the Kindle Lending Program in popularity, as the Harry Potter series may attract new customers.
Amazon launched the Kindle Lending Library in November 2011 lending books for free to Amazon Prime customers. The service is available for users in the following languages: English, German, French, Italian and Spanish.
Amazon confirmed the Harry Potter license was negotiated directly with J.K. Rowling's Pottermore, Harry Potter official website, rather than the publishers of Harry Potter in the languages above, which gave Amazon more freedom on how to use the series in their Lending Program.
"We're absolutely delighted to have reached this agreement with Pottermore. This is the kind of significant investment in the Kindle ecosystem that we'll continue to make on behalf of Kindle owners, The Kindle Owners' Lending Library also has an innovative feature that's of great benefit for popular titles like Harry Potter – unlimited supply of each title – you never get put on a waiting list," said Jeff Bezos, Founder and CEO of Amazon.
Amazon published today (May 10th) a teaser on Amazon.com Kindle page with an owl, one of Harry Potter's symbols, with the sayings "Wizardry is on the way," in relation to the recently announced deal that will bring the whole series to Kindle Lending Program.