We told you just last week that Apple is going to replace Google with Baidu as the default search engine for iOS in China, but well they are not doing this just for nothing. Apparently, the Cupertino company has inked a deal with the Chinese search engine to split ad revenue.
It's a win-win deal. Baidu has an extremely well-acceptance among the Chinese population, plus Google is blocked in the country, with Apple bowing to the way the Chinese roll, the company just might win some more market share there.
And there is also money involved. Baidu is going to be paying Apple part of the ad revenue generated from iOS devices using the search engine. The information was confirmed by Wang Jing, vice president of Baidu, in an interview to Bloomberg. He didn't reveal what's the percentage Apple is getting from Baidu mobile ads revenue.