Tablet Sales in Brazil Surged in 2012

Brazil is one of the world’s fastest growing economies, and has seen a huge rise in investment, with many tech companies basing manufacturing plants in the vast country. The tech boom is finding its way to the nation, and proof of this can be found in the sales figures for tablets in 2012, a year in which 2.8 million tablets were sold.

The figure is a staggering 153% rise on 2011, according to an IDC study, the same study expects a further 90% rise in 2013, up to 5.4 million units. Brazil is curious in terms of tech consumerism, as is much of Latin America, such as Argentina and Chile.

There is a large disparity between wealthy and poor, so while high end products sell decently, it is the decidedly budget range that offers more accessibility to people in the country. Small brands, particularly from China target the emerging markets where inflation of better products means they can offer a real competitive alternative.

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