Apple challenges Brazilian iPhone ruling

Apple will challenge the ruling in Brazil that meant the company lost the rights to the iPhone name in the country. The ruling was confirmed on Wednesday, although The Tech Stuff told you last week how the decision to remove Apple’s rights for the iPhone name had been taken away.

The ruling comes after Brazilian phone manufacturer Gradient released its own phone called the iPhone, which ironically runs on Android. Gradient has owned the rights to the iPhone name for a number of years, meaning Apple has been forced to step aside.

However, Apple may have found a loophole that means Gradient will have to stop using the iPhone name. Gradient was first granted naming rights in 2008, but a rule in Brazil says that a company must use a name within 5 years of acquiring rights. Gradient now needs to prove it used the iPhone name between 2008 and 2013. We expect this one to rumble on.

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