There's a new iPad in town, but there's also a brand new Apple TV top-set box. Well, there were no really major changes from what we already know on the Apple TV and nor had Apple went through describing it much as the event in which the product was unveiled had its focus on the new iPad launch.
The main feature, and obviously Apple TV's highlight from now on, is that it now fully supports 1080p video playing. It does mean that Apple Store/iTunes will now be offering TV shows and movies in full 1080p HD resolution: "movies and TV shows in the iTunes store (will now) support 1080p HD. They are absolutely incredible quality," said Apple's CEO Tim Cook while talking about the Apple TV.
HD and up-to-date Content, new iTunes Store
HD TV shows, movies and music videos are already available on iTunes through your current Apple TV model, but in 720p. From now on, you will be able to access the content in 1080p if your tv also supports it through a completely new iTunes Store (the new design is only available through Apple TV).
Not only has the Apple TV gone full 1080p HD it will also keep you up-to-date with TV shows you download frequently and it may also alert you when a new episode of your favorite show is available. Apple has said most TV shows will be available immediately after they air or a day after.
And so Apple brings the iCloud to Apple TV. All your downloaded content will be stored on cloud, so you can delete whatever you want and you'll be able to download it again directly from your iCloud account cost-free. Cook has announced that your Apple TV purchases will be available on your new iPad/iPhone 4S and vice versa.
The "Genius" feature
The already-known iTunes "Genius" feature, which recommends you to songs and artists you may like based on the majority of artists/music genres you most listen to now comes to the Apple TV with the ability to recommend you movies you may like based on what you've been watching recently. For example, if you're a huge fan of animated pictures, you could be watching 2012 Academy-Award winning "Rango" and "Genius" may refer you to Academy-Awards winning animations "Finding Nemo", "UP" and "Toy Story 3."
Apple TV's hardware has also been upgraded. It now sports a single-core A5 chip (contrary to rumors pointing out it would share the same chipset as the new iPad, which now sports a dual-core A5X chip).
Other features & Pricing
The new Apple TV will also come with the features you already know from the old model: AirPlay Mirroring and iTunes Match.
The new Apple TV will go out for $99. It will be up for general sale on March 16th.