Starting soon, customers will be able to purchase $20 and $50 Steam vouchers at all U.S. GameStop locations. This will enable Steam users to transform their trade-in credit from used games, accessories, consoles, iPads, iPhones, and iPods directly into currency to fill their Steam Wallet.
This partnership stands to benefit both GameStop and Steam operator, Valve. GameStop customers will have further incentive to trade in their items if they have the option to spend the money they receive on the vast number of games found in Steam's library. Valve also gains access to a new income channel in the form of the used games market.
GameStop has been focusing on digital distribution more and more in the past few months, stocking a variety of codes and vouchers which customers can purchase with cash or trade-in credit. They also recently purchased and integrated their very own digital PC distribution system with Impulse.
The move toward digital distribution is an gaming industry wide change that has been rapidly gaining traction. Services such as Steam, Impulse, and EA's Origin are growing constantly as sales of in-box PC games continue to decline. This, along with other recent partnerships and changes, indicate that GameStop is looking to stay relevant as the sun begins to set on the era of physical game sales.