Since we're living in the future now, it's likely that anyone reading this page has experienced the horror of catastrophic data loss, caused by a virus, theft, software error or hardware error. No matter what you use your computer for, backing up your files should be a key concern, as unique data is all too easily deleted or corrupted out of existence.

Fortunately, the ready availability of cheap storage hardware, combined with recent popularisation of remote storage thanks to innova…

When we’ve discussed blogging for your business in the past it’s always been about the importance of SEO and keywords, how to get people to take notice and how to get more visibility to the search engines.  Sometimes though it’s good to actually take a step back from the technical side and think about the users of your website and the business you are trying to build.

Looking at the content of the blog entries that you post is also something that should be looked at with importance…

So, you hate the idea of social media and think it will never catch on? You think that your product can’t be marketed on things like Facebook and Twitter because your target audience don’t use them?  Well if there is one thing should leave behind as the end of 2012 grows near it’s the view that social media won’t work.

The fact is social media over the last few years, especially in 2012 has exploded and the use of the internet to sell your company is something that is becoming very…

There are many people who have a dream and that dream is to be a writer.  Over the last few years there has been quite an explosion on the internet of self-published books.  One of the reasons for this is the popularity of the e-book and how easy it is to actually take your documents and format them in such a way that they can be read on devices such as the Kindle.  For some writers though that have worked for years to get published this can be seen as a negative thing that is damaging…

Email is becoming a very useful and almost essential tool in business.  When communicating within a company or outside of it, it’s important to get the correct impact and make sure you catch the person’s interest before you lose it.  If the email is overly long you are likely to find that the reader won’t even bother to read it, which means when you’ve written a proposal that is almost three pages long all that hard work has just gone to waste.

I’ve written before about the content…

When creating your web site for your business you’ve either done it in house or paid for another company to do it.  You’ve spent resources and have put a budget in place to make it a success so why is there a need for a Facebook Page? The answer to this of course is why there is a need for social media at all when it comes to business.

At a most simple level with marketing we want to get updates from your sites out there and we want to create links that can be found on Facebook and…

Taken 2 has made it into the news today for all the wrong reasons.  An advert that had been running on Spotify advertising the film with the quotes “Eat your heart out 007” and “ten out of ten” which was attributed to the Daily Star newspaper in the United Kingdom.  A complaint was made to the advertising watchdog and now the film has achieved negative publicity which has people talking.

I found this interesting as there was also talk not long ago in the past of authors who either …

When trying to create a social media side of your business it’s easy to forget one thing, people want to see a human side to your company, not just automated posts and links to interesting sites.  Yes, it’s obvious that in your busy business day you don’t have the time to sit there on the Facebook Page or Twitter account typing away and engaging with people, but the fact is if you or a member of your staff can’t make that time you won’t fully engage with your readers.

The key reall…

Pinterest has changed slightly over the last few days, it’s now possible to create a business board instead of just using it for personal use.  This is used as a way to sell your brand more on the social media site and to tailor it more to your business instead of just being a place to post things that interest you.  Though it’s a “business” aimed tool it’s also something that you can use for your website, especially blogs and news websites so that you can build your follower base and …

There are many reasons to start a blog, often it’s as a hobby and you want to get your opinion out to the world.  Whether you have a desire for it to be read by as many people as possible or just have a few dedicated readers you are writing content and producing things that people will see.  You make it more interesting by adding videos and images and even sometimes music, it all depends on what you want your blog to do.

There often comes a time when you are either offered advertis…